As Featured In
Real estate isn’t just about beautiful houses and nice people. It’s a serious business that deals with the most valuable asset most of us will ever own. Unfortunately, the bulk of most people’s knowledge of real estate is comprised of what they watch on House Hunters.
With As Is, Joan Herlong brings expertise to an industry full of hobbyists. Her informative book empowers readers with everything they need to know about doing real estate the right way, whether you’re a buyer, a sellers, or considering a career in the field.
With a well-earned reputation for expertise, fairness, and unrelenting advocacy, Joan has often been called upon for advice, even occasionally by agents from other companies when their own brokers were not readily available or supportive.
As Is: An Insider’s Guide to Real Estate - Download Chapter One!
Whether you’re a buyer, selling, agent, or aspiring real estate professional, Joan Herlong’s book can help you expect more, get more and win in real estate. Fill out the simple form below to download chapter one for free.
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Testimonials
Cannot say enough positive things about Joan and Jacob. From the quality of the advice to the speed of turnaround on documents and offers this is the Greenville real estate firm to go with. Liz and Dan Basnigh.
Dan & LIz Basnight
Joan gets things done!
Edwin Hubbard
JoanMany thanks for your help to me and my family in securing my home in GreenvilleFor me. Your years of experience showed in driving our negotiations successfully.Read More
Anne L. DePIero
This is my third house transaction with Joan and she is absolutely great.
She knows the market is professional and makes the process as easy as
possible for her clients. I highly recommend her.
John Warren
Joan Herlong and her team are truly exceptional. They went above and beyond. In this competitive market I would still be in search of a house if I went with another firm.
Jeffrey Johnston
Joan did an outstanding job representing us in the sale of our home. She was thorough hard working and a great advocate for us throughout the sale process. We were simply delighted with the outstanding service that she provided and we would recommend her without hesitation.
Scott Sanders
Joan was great a true professional.
John Hickey
Joan Herlong is a force of nature! She follows up with details very quickly even while balancing many balls in the air. She is the best.
GH
Joan is extremely knowledgeable professional quick to respond and kept us abreast and in the loop. Total transparency. Extremely positive experience.
Carol Hayduk
I felt so confident having Joan as my agent and she was incredibly responsive and helpful but did not waste my time with unnecessary details. She is a delight!
Kathryn Norwood
By far the best agent I have ever had.
Norman Glickman
Joan not only exceeded our high expectations ‚ A she easily proved why she and her team are the best in the business. Her market insight and strategic approach to helping us purchase our home can be described with only one word - brilliance.
Abhi Singh
Joan is extraordinary! She delivers what she promises which is outstanding knowledgeable service. If you want the best that Greenville has to offer as far as negotiation and being spot on Joan is the woman that you should call. Read More
The Timmerman
Joan is phenomenal! Her combination of knowledge skill experience and attention to detail is incredible. We are so glad we worked with her!
Anonymous
Just one word. FANTASTIC!!!Joan I love you!! Great job!
Linda Howell
Joan was amazing to work with! She did did her best to make sure we were well informed through the entire process. Joan has the expertise needed to handle transactions both large and small.Read More
Harry Creasy
Joan is a true professional . I was impressed with her method from beginning to close. She represented my interests and executed on every detail
Jay Schwartz
Joan consistently went above and beyond expectations for us. She helped us find our dream home and we couldn't be happier. Joan also helped us sell our townhome for more than we anticipated. Read More
Paul Gallagher
The benchmark for all other real estate agents full service goes above and beyond but also tells it like it is when needed
Thomas Jarecky
Joan has been an absolute pleasure to work with. She is a great communicator and advocate for her clients. Having had a mediocre experience with a prior Realtor I was blown Read More
PG
The absolute best agent with whom I have ever worked and there have been many. A professional is all aspects running a first class organization. Our sell closing was difficult because the counter party was not a forthcoming individual.Read More
JS
We cant say enough positive things about Joan and her team. Highest level of integrity and responsiveness as well as truly having the best interest of her clients in mind. We are so thankful for her expert advice and support through our real esate journey.
Sara Quinn
Definitely the best Realtor with whom I have ever interacted-- I met Joan shortly before listing my home with her over 20 years ago and have sold
and/or purchased several others through her since the most recent of which was in December 2017. Read More
ISOBeachm
Our experience was excellent in every way. We have worked with her on 3 different houses. We would highly recommend her! Her expertise knowledge and professionalism is unsurpassed.Read More
Gary Hill
Just wanted to send you a shout out on being an amazing Realtor and you are amazing at making your clients feel comfortable and confident
in the whole buying and selling process! Read More
Darci and Chris Hildalgo
Joan is without a doubt the hardest working Realtor in Greenville. She helped my wife and I sell our first house and then buy our new house two years later. Her knowledge of the area allowed us to narrow down our search without having to go through a long drawn out process. Read More
Anonymous
Joan is the hardest working real estate professional that I've ever met or worked with. She took on my listing after two failed tries with other firms with national affiliations. She is not afraid to tackle more challenging listings is brutally honest and careful to set realistic Read More
Anonymous
This lady was the MOST impressive real estate person I have ever had business dealings with in my entire life. Joan is extremely professional
and knowledgeable about all details. She anticipates all upcoming details and prepared me for all the actions I needed to accomplish them
in a proper time sequence. Read More
J.G.
When it comes to high-end properties there's everyone else...and then there's Joan. She's more than an agent she's my advocate and as much
as I hate to admit it...she's just plain smart. Joan understands "fiduciary responsibility" and takes it very very seriously. Read More
F.M.
Joan Herlong is the epitome of "client representation." From moment one of my interaction with Joan I knew that the process would be smooth and nothing would be missed. What I was unaware of though was the speed with which she would act and my house would sell. Within one week pre-inspections were done repairs were done and the house was listed on a Friday at 5 PM. Read More
William Perez
Best Realtor ever! Very responsive helpful and knowledgeable. Sold our home in less than 2 months and guided us through the sale process. Loved her help!
Anonymous
Joan was by far the best Realtor we've ever worked with. Not only did she sell our house in under three days she also helped us find our dream house within our budget. She made the buying and selling process a breeze for us! Read More
Jennifer Green
This lady was the MOST impressive real estate person I have ever had business dealings with in my entire life. She is extremely professional and knowledgeable about all details.Read More
Anonymous
Joan Herlong is an incredible Realtor! She listened to what I was looking for in a home and showed me my options. I was impressed by Joan's professionalism and her knowledge of the different neighborhoods in Greenville. Read More
Dana Rush
Without a doubt I have never had such a good experience with a real estate transaction. Joan stayed ahead of the process anticipating and preparing for every step with great professionalism and attitude. I would not consider doing a residential transaction with anyone else!Read More
David Martin
There's a lot of things I liked about working with Joan but I would say her no-nonsense approach would be the top of my list. She will tell it like it is and she will also go to the mat for her clients to get the value they want out of their home. This also means she's a realist so don't expect sugarcoating. I'm a brass tacks type of person so I appreciate this approach. Read More
Anonymous
Joan is a professional in every sense of the word. She takes the time to know you and understand your situation. Her advice is realistic and well researched She knows the area as well as anyone.
Anonymous
Joan Herlong
CEO | Realtor | Author
Joan Herlong is the owner and CEO of Joan Herlong & Associates Sotheby’s International Realty. Over the past three decades, Joan has personally negotiated over 1,000 successful deals and assembled a team that has propelled her business to the top of Greenville real estate.
Learn from a bonafide real estate professional
Guided by the principles of honor, advocacy, and expertise, Joan Herlong’s critical take on the state of her industry should be a wake-up call to buyers, sellers, and practitioners alike to start treating real estate like the high-stakes, deeply personal undertaking that it is.
Addressing audiences of agents, aspiring agents, buyers, or sellers, Joan’s enlightening and entertaining insights hold the power to transform her industry. Real estate stakeholders at every level need to expect more.
Real Estate Realities
Why As-Is?
Learning from teaching
Showing a Home
The Buyer’s Expectations
Learn the basics of setting the right expectations and figuring out whether an agent is the right person to represent you.